The 2030 Challenge for Products call on the global architecture, planning, design, and building community, to specify, design, and manufacture products for new developments, buildings, and renovations to meet a maximum carbon-equivalent footprint of 30% below the product category average through 2014 -- increasing this reduction to 35% in 2015, 40% in 2020, 45% in 2025, and 50% by 2030.
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