Dell Product Page Design Fail
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Uploader Comments (prometheas)
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All Comments (6)
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failage
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i just bought the item from dell, no problem purchasing the item, but
i see your point though, it would make sense to have a direct link after the specs.
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hahahah you said that you couldn't buy the product from the page? look at the last screen which is from about 5:13 onwards and at the bottom of the page it quite clearly says "add to cart" FAIL
DomAyre 1 year ago
@DomAyre - it's true that I'd completely overlooked that link, but consider this: You're Dell...
Q: What's the main action you want people to take from that product page?
A: you want people to buy this computer.
Why, then, is that "buy" link so subtle? Why does that "Buying Safely from Dell" button have so much more visual weight than "buy"?
Who's really failed here?- the shopper that missed the link and saved money, or the merchant that caught the shopper's eye and failed to close the sale?
prometheas 1 year ago
Maybe they were just teasing it.
ikilluish 2 years ago
hahahaha - like, "you like it don't you? want it? PSYYYYCH !!!!!" hahaahah
yea, i guess i'd never really considered that possibility; just figured they actually trying to sell these things ;)
prometheas 2 years ago