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Landor Salon Series: Enter

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Uploaded by on Mar 15, 2009

[ http://is.gd/ntFY ] When a customer makes a purchase, how much of their decision is made by reason? By emotion? And what are the implications for the marketing equation? Landor thought these would be particularly interesting questions within the B2B and B2C technology space, where organizations are often characterized by highly rational, engineering-driven cultures.

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  • ANSWER to 2:38 :

    the way you know you are here right now ;)

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