Social Media in Today's Business Environment - Why? Control?

At our Fisher College of Business Executive Education Breakfast Club meet-up on October 9, 2009, our experienced panel of experts presented best practices in the use of social media in the areas of customer engagement, reputation management, crisis management and todays generational take on social media.

A representative from Scotts explained how they approach and respond to uses of social media. There has to be a purpose and defined ROI.

http://fisher.osu.edu/execed/

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People & Blogs

Tags:

• social media
• control
• business
• response
• strategy
• scotts
• executive education
• ohio state
• fisher college of business