LivePerson Mobile Innovation Day Keynote: Frank Eliason, SVP of Social Media, Citibank

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Uploaded by on Oct 12, 2011

Frank Eliason, SVP of Social Media, Citibank, says customers want to maintain a conversation with one customer service representative, from Facebook and Twitter to chat. With LivePerson, Citi allows a customer to authenticate in a secure environment and keep speaking with the same agent.

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