David Beckham in Underwear

Watch more at http://www.theyoungturks.com

The launch of Emporio Armani underwear collection is eminent. February will welcome the American branch of the line that has been available in Europe for years. Giorgio has tapped the assets of David Beckham to be the "face" of the campaign.

"WWD has learned Beckham has been signed as the global face of Emporio Armani underwear. Beckham was shooting the ad campaign in Los Angeles late last week with Mert Alas and Marcus Piggott. The ads will break in fashion magazines worldwide beginning with the January issues."

[WWD]

The underwear designed by the fashion legend will hit Emporio stores December with a soft launch. Then in January Macy's and Bloomingdales will carry the goods online. February will mark the official launch, which will bring the line into the stores themselves.

David Beckham is no stranger to the world of Armani. He and Giorgio designed the uniforms for the English soccer (football to the Europeans) team back in 2002. Armani has also been forging a relationship between fashion and sports for years. He is responsible for putting threads on the backs of Russell Crowe's Australian rugby team. The players were also treated to front row seats at his fashion show in Milan.

I can just see models everywhere begin to nervously look into joining the football team. Then again, my idea of the male model is similar to the "Zoolander" movie. I picture men in thigh high shorts throwing a ball to one another and screaming, "I thought we agreed not to get the ball anywhere near our faces!"

http://www.celebitchy.com/7459/david_beckham_will_be_the_crotch_for_giorgio_a...

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[TheYoungTurks]

More sexiness at theyoungturks(.)com

[emilyeh13]

yes, yes we DO want to see that he is HOTT!!!!!

[rtususian]

Yeah, that photo crosses the line...it's way too much...TOO MUCH UNDERWEAR THAT IS!! Toss the undies!!,..By the way...would he have said the same thing if it was a WOMAN posing? Yeah I thought so. Homophobia kills.

[daboymank]

sexy as fuck i want to sick his dick through dem jaws jerk him off til he cums in my mouth

[John35945]

He is so hot!!!!

[HerxUtub]

He is god.

[sargetech]

Modern day Cod Piece!!

[brwneyz713]

call it what u want but that was sum NICE EYE CANDY for me!!! I f it was sum hot girl in underwear & topless the newscaster would have been saying how hot she is. There is nothing wrong with enjoying the human body ;-) just a thought ..lol

[lSeKToRl]

No one said so I will... Penis....

[MsFlattire]

Cenk, why you hatin'?

[normalil]

He's sooooo gay!

[lowcarbonlife]

@HimmiJoe

Hear hear!!! xD