http://www.worldwildlife.org/
Our planet is increasingly under pressure from human activity. Forests are disappearing, oceans are emptying, and species are vanishing at an alarming rate. Climate change is the number one environmental issue of our time, and the forces of globalization are unprecedented in their scale and velocity. The actions we take over the next decade will determine the future of nature and the fate of people who depend upon the natural environment for their food, shelter and livelihoods.
To meet this challenge, WWF is expanding the horizons of conservation science beyond its biological traditions. With decades of experience, we have long understood that success requires an integrated approach that addresses the wide range of human activities affecting the environment. We are already working with local people, national governments, and multinational corporations around the world to strengthen their stewardship of threatened species and ecosystems. Now we are enriching our work with rigorous scientific analyses of conservation questions that explore the relationship between people and nature: * What social contexts are most suitable for conservation investments? * What conservation policies and practices best support sustainable human stewardship of our natural environment? * What are the impacts of conservation programs for people and nature?
People are the answer
WWF is leading global efforts to answer these questions and develop the emerging field of Conservation Social Science. By mainstreaming the application of social science into conservation programs, we gain a deeper understanding of the decisions people make affecting nature, why they make them, and how that knowledge can inform conservation strategies that balance the needs of people and nature. After all, conservation interventions are the product of human decisions, and require changes in human behavior to succeed.
Anthropology, economics, political science, psychology, sociology and other social science disciplines all have analytic tools and established knowledge that can provide insights vital to the success of local, national, and international conservation efforts. Through research, technical assistance, and capacity-building efforts around the world, WWF is delivering the social science knowledge and skills necessary to ensure that conservation strategies are both biologically sustainable and socially viable.
This beautiful song makes me cry and vomit about humanity.
spennithorne1 6 months ago
A real eye-opener for all of us humans to take care of our Mother Earth and all those living around us... superb musical score too!!
VEVnetwork 1 year ago
May God forgive us for the havoc we have caused
britvet1 1 year ago
The words to this become more true each day. This is one of the most powerful songs I have ever heard.
slvrwilo 1 year ago
Such a powerful video.This was part of Roger Whittakers t.v. programme about Kenya some 20 years ago and still has the affect it had then.....
hazeandel 1 year ago