With Summer 09, mobile users can add custom links to records; for example, to link to pictures of a contact right from a contact record or to link to Google news about a company. Users can also create custom links to load a Visualforce Mobile page or any Web page from any record. These links can pass record data (such as the record ID) or user data to create a seamless user experience.
It's a good video but you don't get to see the mobile links in action until then 2 minute mark in this video. Start by showing the end user experience and then show admins how easy it is to set up.
GforceSTL 2 years ago