Navigating the new media landscape (2 of 2)

Professor Don Schultz, integrated marketing guru, defines how all media (he's identified 31 new media forms) work together in the context of simultaneous media use and buying changing behavior. And how this insight should play a major role in your planning process.
mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we see things differently, think differently and do things differently. we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.
Mobium's New Paradigm Series explores the revolutionary changes that are altering business-to-business marketing.

Category:

Education

Tags:

• media multitasking
• attention
• research
• metrics
• attentive media
• passive media
• customers control information
• return of investment
• ROI