As part of the grand opening of the Seminole Hard Rock Hotel & Casino, IDEAS teamed with YPartnership to create media elements for the initial marketing roll out. Included in the project were TV and radio spots and in-room videos. The TV and radio campaign used the song Get Ready as the hook. The TV spots were shot in HD (back in 2003 before everything was shot in HD) and the sets were created on a soundstage. The in-room video was written and produced by IDEAS and had a different twist on in-room videos. Rather than be standard beauty shots with a voice over, we utilized a host that took viewers around the hotel and casino areas as if they were rock stars getting a tour.
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