samsung surround air conditioner tv commercial making film

Increasingly, today's consumers want not just well-built products, but better-designed ones as well. To meet this demand, many firms are introducing products with an artistic appeal that complements their high-tech insides. Thus was coined the term "techart", a combination of the words technology and art, for a category of products whose sophisticated designs strike a chord with customers. LG Economic Reserach Institute is predicting the idea will be an important one for this year's top products.
◆ High-tech no longer enough

An example of this new trend is the new Hauzen air-conditioner from Samsung Electronics. Introduced last week, it's the result of the work of a famous Korean designer, Andre Kim. The product's cutting-edge technology can cool five rooms simultaneously, but it's the exterior, with a pattern of flowers and butterflies on a dark surface, that will get people talking. Andre Kim also contributed to a couple of other Samsung products last year, including a kimchi refrigerator and a front-loading washing machine.

Category:

Film & Animation

Tags:

• samsung
• surround
• air
• conditioner
• cool
• home
• appliance
• well
• multi
• function
• technology
• art
• product
• cutting
• edge
• new
• trend

[kiwiboycorza]

What an epic commercial.

[7913Daniel]

@1Ronin187 that's because you spelled Hyundai wrong

[7913Daniel]

do all that for a commercial...

[dennyfuul]

she's preaty

[niamh2739]

I want that dress sooooo bad

[HGT617]

asian women

[eidi2000]

GREAT!........................­......

[GreenyPoop]

its korean

[forutonvee]

thats a serious- looking air conditionaer

[1Ronin187]

I prefer Honda over Hyundae any day. Haha...

[cnKuczek]

whoops