Tide "Fold a Stain"-Leo Burnett Mumbai
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Uploaded by amodd83 on Mar 23, 2011
Tide cleans with such proficiency that you need just a little bit to do the trick. Therefore we created an innovative campaign to bring alive this very truth.
The campaign was strategically placed in center-spreads of widely-read magazines. Through illustrations we depicted common colourful characters with big stains on their clothes. These large stains were specially fabricated by paper and carried a message on them that read 'Fold'. On following the step-wise folding of the stain the stain magically transformed into a small One- Rupee sachet of Tide. The One-Rupee Tide sachet carries only 20 gms of Tide, thereby showing aptly how a little bit of Tide, can do a lot more.
The simple interaction between the reader and the campaign saw a very favorable response as they witnessed first hand the power of Tide's superior cleaning. Tide: Less does more.
- 66 likes, 2 dislikes
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woow, fold again and again, beautiful creative idea
naagiiruu1 11 months ago