Weather Channel Branding -- Stephen Arnold Music

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Uploaded by on May 22, 2008

Stephen Arnold at PROMAX demonstrating how he created a sonic brand for The Weather Channel network relaunch.

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Uploader Comments (StephenArnoldMusic)

  • So glad we can share a behind the scenes look of how we created this piece for TWC!

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All Comments (11)

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  • his a genius...

  • The whole library is great. I don't know how they get their music to sound so good.

  • Cool!

  • This is a great package it's nice to hear the man himself talk about it. My favorite cut from this package isn't played here but it's the travel desk sequence with the bongo type rhythm where you have the interstate traffic on the bottom and air traffic above. It's pretty minimal but has the perfect feel.

  • heres something i wonder if anybody has asked. Everyone wants to know where/who did the music for the intros, but anybody know who built the intros themselves?

  • Is there a website to where I can find this music on?

  • Evening Edition from 2005 to 2008 still used music from Stephen Arnold. Starting mid-2008, when TWC was relaunched as TWC|HD|, their regular programming now has new music from an unknown production group.

  • same here

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