Sales Tips: Overcoming Objections Through StorySelling

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Uploaded by on Jun 22, 2009

Master Storyteller Bruce Hale demonstrates how using the right story can help address your client's objections during the sales process.

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  • Thanks, Ronald. Perhaps I should have spelled it out more explicitly. The salesman I mentioned uses this story whenever he hears an objection like, "Why should I buy insurance just to leave my wife rich?" (I know, what kind of husband would come up with an objection like that? But this salesman has encountered it.)

    Hope that helps.

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  • NIce deliver of a story but you brought me here with tales of how I could overcome objections with a story and I didn't get it. hopefully next time

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