Neuromarketing: How to Appeal to the Reptilian Brain

Complete video at: http://fora.tv/conference/idea_festival_2011

Neuromarketing pioneer Patrick Renvoise discusses the importance of visual stimulation as it relates to the reptilian brain's influence on consumer spending habits.

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Neuromarketing expert Patrick Renvoisé exploits his knowledge and experience in engineering, technology and sales to develop and execute innovative new marketing and sales strategies...shaped around the latest findings in Neuroscience. Renvoisé, educated in France, is a noted author, managed global business development for Silicon Graphics and is presently president of SalesBrain.

In cooperation with the Louisville Young Presidents' Organization (YPO).

Much more than a conference, the IdeaFestival is a catalyst for high-speed innovation, product development, and creative endeavors. This series of events attracts leading thinkers and curious minds from across the nation and around the globe.

Category:

Science & Technology

Tags:

• neuromarketing
• marketing
• advertising
• ads
• psychology
• mental
• visual
• imaging
• reptile
• brain
• idea
• festival
• patrick
• renvoise
• foratv
• fora.tv
• fora
• tv

[CognosSquare]

This talk was held in Kentucky? You could hardly hear a banjo in the audience.

[knowthetruth1492]

They speak English in Kentucky? LOL!

[Viracocha711]

@joroma77 It does not surprise me at all that someone who fears dumb handshakes would say a world renowned scientist & author is a "clown & boring". Maybe you should read his new book for children...Then move up from there?

[joroma77]

@Viracocha711 Icke is not as nuts as he is evil. He does freemason handshakes. An instrument to deter the fringe people from knowing the truth. By the way, I have listened to Dawkins. He can yap on for hours and not say even one substantial word. He is like a clown. And boring at that.

[joroma77]

What an idiot this guy is. So much intelligence going to waste. Transmission from the eye is faster than transmission from the ear... So what? Would you want it any other way? How would you be able to concentrate if the ear data transmission was faster? It has to be processed to decide if the info is pressing enough to care about. Sadly people are paying big chunks of money to go to these lectures.

[joroma77]

Some commenters say the "reptile brain" is the oldest. Based on what? Based on their imagination. They never saw a newer brain form around the alleged older one. It's all in their heads...

[joroma77]

He just HAD to get the evolutionary idea in there, as if this reflex-type part of our brain is a conclusive evidence of ancestry to reptiles. Evolutionists are funny. They've got 80% evidence of divine Creation, of which maybe 10% is absolutely conclusive PROOF of a Creator, but they bury their heads in the sand and cling to the 20% of circumstantial indicators they have left.

[ThePunisherNWO]

@StarCloud14

/facepalm

you fail at trolling ;)

[megamarsvin]

Interesting to research how the human brain works, sad that it's used for egging on already over-stimulated "consumers." Such a sad state the human race is is.

[StarCloud14]

@ThePunisherNWO and it's my prehistoric fish part of the brain that tells me you're dumb...

Iit's like saying you're swedish, when only 1 great great great ect grand father once lived there. Idiot.

[CognosSquare]

@ThePunisherNWO no, you failed to get the joke.

[ThePunisherNWO]

@CognosSquare

you retarded?

most of the US speaks english

[ThePunisherNWO]

@StarCloud14

no you retard its not irrelevant since the reptilian brain is responsible for that visual stimuli you love when you watch movies, have sex, are scared etc, its why humans are greedy, the neocortex is the more advanced brain architecture its what you call on when you do advanced physics calculations

[ThePunisherNWO]

@StarCloud14

you walk over from stupid town? since you are an a-grade retard

the reptilian brain is part of all humans, we have a reptilian brain (oldest), the right brain (newer) and the the left brain (newest).

[S1L3nCe]

@xyugi0007 I was just explaining why most people tend to visualize it from the inside. It is a very predictable human response for the reasons I just mentioned.

[xyugi0007]

@S1L3nCe That´s why he said most people viewed it that way, not all.

[xyugi0007]

@S1L3nCe From the outside..?

[S1L3nCe]

0:43 Obviously... people see their houses mostly from the inside. How do you expect them to visualize it?

[BladesOfMunch]

Now, THIS could form an interesting perspective to consider concerning Theory of Mind.

[670Kiester]

what an assh*le this guy is

[StarCloud14]

@narutofan9999 Fair enough~ But to call the whole thing '...to a reptilian brain' is irrelevant...just a money making name in my opinion.

[narutofan9999]

@StarCloud14

It's just a comparison.

[StarCloud14]

@narutofan9999 Then talk about human brains. Not reptilian ones....

[Ramsez]

so what's our reptilian brain's agenda?

[drchaffee]

Finally, a breakthrough!! I had just been thinking about how awful companies are at getting people to buy a bunch of crap they don't need. What's next, intravenous drug pumping from my cable set-top box?