Ning Tech Talks: Mobile First with Luke Wroblewski

For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.

ABOUT LUKE WROBLEWSKI

Luke is currently Chief Product Officer and co-founder of Bagcheck Inc. Prior to this, he was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-looking integrated customer experiences on the Web, mobile, TV, and beyond.

Luke is the author of two popular Web design books ( Web Form Design & Site-Seeing: A Visual Approach to Web Usability) and many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a co-founder and former Board member of the Interaction Design Association (IxDA).

Previously, Luke was the Lead User Interface Designer of eBay Inc.'s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Ideation & Design, a product strategy and design consultancy, taught graduate interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic.

ABOUT NING

Ning is the leading online platform for the world's organizers, activists and influencers to create social experiences that inspire action. For brands of all shapes and sizes, Ning makes it easy to build custom and powerful social websites. Ning Networks span categories like politics, entertainment, small business, non-profits, education and more, connecting millions of people every day around the topics they are passionate about. Palo Alto, Calif.-based Ning was co-founded in October 2004 by Chairman Marc Andreessen and is privately held. For more information, visit http://www.ning.com.

Category:

Science & Technology

Tags:

• Luke Wroblewski
• ning
• mobile
• phone
• tech
• social website
• Community
• social community
• Ning Network
• ning.com
• product design
• iphone
• user interface
• user experience
• UX
• application development
• design

[biztipoff]

Good presentation in a darkroom.