Cute B+W Dog Commercial: State Street - Buried Treasure (HQ)

ABSOLUTE AND SMUGGLER GIVE THE DOG A BONE FOR STATE STREET

The Brief:

Absolute New York's VFX Supervisor and Lead Flame Artist Dirk Greene and his team's dogged pursuit of seamless perfection is on display in the latest spot for global investment experts State Street, via The Gate Worldwide.

In the charming Buried Treasure, a determined pooch goes to great lengths to please his finicky canine counterpart by bringing her every toy, stuffed animal and ball he can find. It's not until he digs up her favorite bone that he's finally able to make her happy. With State Street's new SPDR (aka Spider), State Street has unleashed a new family of ETFs designed to please even the hardest to please investor.

From Absolute's Dirk Greene:

The work requested by the client for this was making sure the dog looked at his best from any angle - no matter where the camera. Some small clean up work where requested meant this was a simple and elegant job for all involved.

The Creds:

Client: State Street
Spots Title: Buried Treasure
Air Date: June 2009

Agency: The Gate Worldwide, New York
Executive Creative Director/Copywriter: David Bernstein
Creative Director/Art Director: Bill Schwab
Producer: Bob Samuel

Production Company: Smuggler, New York/Los Angeles
Directors: The Guard Brothers
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman
Head of Production: Laura Thoel
Producer: Gustav Geldenhuys
DP: Joost Van Gelder
Production Designer: Laura Pozzaglio

VFX: Absolute
VFX Supervisor/Lead Flame Artist: Dirk Greene
Producer: Sally Heath

Editorial: The Cutting Room
Editor: Chuck Willis

Music: Big Foote
Composer: Darren Solomon

Audio Post: Sound Lounge
Mixer: Peter Holcomb

Telecine: The Mill
Colorist: Fergus McCall
About Absolute:

Founded in 2004 by David Smith, one of world's leading Flame artists, Absolute is a high-end VFX studio working within the commercial, emerging media, music video, and film communities. With offices in New York and London, Absolute over the years has collected numerous industry accolades including two BTAA awards, a D&AD pencil, a Cannes Lion, an APA Collection Diamond, three Andy wins and an MTV video statue. The New York office opened in 2007, helmed by CD Dirk Greene, to further facilitate Absolute's international client roster with a growing Flame and CG service.

For more info visit: http://www.trustcollective.com/portfo...
Category: Pets & Animals
Tags: state street state st investments investment lost dog dog puppy stray stray dog vfx absolute commercial buried treasure black and white canine spdr spider etf

Category:

Pets & Animals

Tags:

• state street
• state st
• investments
• investment
• lost dog
• dog
• puppy
• stray
• stray dog
• vfx
• absolute
• commercial
• buried treasure
• black and white
• canine
• spdr
• spider
• etf

[pimakilledsuki]

BOYCOTT TUCSON AZ THEY KILLED MY DOG SUKI ON 1/5/2011

[scottd0676]

That terrier is adorable and so smart! The other dog was feeling a bit blue...

[mrdave777]

1 PERSON has no heart......Wizard of Oz for you guy!

[TheRoshan13]

i love this song and the commercial. It will played at my daughters wedding when her dog makes an entry at the reception. Thank you

[16oaklandave]

Can someone translate the words to English? My French is very rusty. Very good commercial, well thought out and a real heart tugger. Great work!

[zippyman818]

Recall and understanding are two different things. Many people recall the "Superbowl cat-herding ad," but almost no one understands what was being sold.

Beer frogs: "Bud-weis-er!"

See the difference now?

[LALALover1000]

The fact that you remember the EDS ad after 6 years speaks volumes to its effectiveness.

[soos215]

I love this commercial and that dog. That terrier is a SUPERSTAR!!!

[IchbinBlitz]

This is easily the best commercial I have ever seen...

[LALALover1000]

Rosi Golan is the artist of this original piece of music