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How Women Mean Business An Interview with Avivah Wittenberg-Cox

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Uploaded by on Aug 10, 2010

Following on from her successful book 'Why Women Mean Business', Avivah Wittenberg-Cox has now released 'How Women Mean Business: A Step by Step Guide to profiting from Gender Balanced Business'. The first book explained the reasons for women's rise to the top, this book explains how to do it.

In this interview with former Financial Times management writer Stefan Stern, she explains why the first book was such an important economic issue and why the 'how' book was always the logical next step of how companies can implement an effective gender balance. A crucial but tricky move.

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  • China has more women in senior positions because they have a one child policy.

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