Keyes Commercial (30sec Spot)

http://armstrongmotionanddesign.com/

This is a Keyes on Van Nuys commercial that I art directed and animated for Hoax Films. The VFX guys at Hoax worked really hard to key all the green screen footage for me. I also had the invaluable help of Marcos Shih with matte paintings. This was 1 of a series of 3 commercials we did for Keyes.

More credits:

Rick Ojeda -Director
Rick Sander -VFX Director
Alexis Nelson -Executive Producer
Joshua Armstrong -Art Director
Hollywood High (kids on the bench), Vocal Motion (female group), The Shades (male group) -Vocal groups
Marcos Shih and Joshua Armstrong -Matte Painting
Joshua Armstrong -Animatics, Animation, and Compositing
Rick Ojeda and Joshua Armstrong -Editing

Category:

Film & Animation

Tags:

• Keyes on Van Nuys
• Keyes
• Joshua Armstrong
• After Effects
• Keyes commercial

[sharonafox1]

Joshua...you are very talented. I thought this video was delightful and your cartoon, "Tanks For Nothin" is wonderful. The brother in your cartoon so reminds me of my older brother when I was a kid. I wish you all the success in the world. Keep the faith in your dreams and don't ever let any negativity burst your balloon. You have the right stuff. Go For It!

[ArmstrongAnimation]

@sharonafox1 Thank you. Glad you liked Tanks for Nothin' too. The musical groups did a great job in these Keyes spots. I thought they were really high energy. They made the whole thing fun.

[rocksvids08]

Where street is Keyes located @?...

[ArmstrongAnimation]

@rocksvids08 They have several dealerships on Van Nuys Blvd. in Van Nuys, California

[rocksvids08]

@ArmstrongAnimation oh okay, thanx...hey, did U do the animation 4 this spot?..it really looks bad ass...if U did it, then U did a great job of catching the detail of Van Nuys in the backgrounds...congratz!...

[ArmstrongAnimation]

@rocksvids08 I did do the animation. Glad you liked it. The real Van Nuys Blvd. looks a bit different. We definitely took artistic liberties. I wanted it to be represented as a very stylized, colorful, fun version of the real thing.

[chivalrivalry]

Thumbs up for Vocal Motion, the lovely ladies of Keyes!

[LaughJester9000]

THIS

COMMERCIAL

IS SO ANNOYING

[Gentlejudgment]

the middle guy in the blimp is Brendan from the Dartmouth Aires from this past season of the Sing-Off. Gotta hear their Queen medley.

[cheybird777]

Those girls looked like the cimorelli group

[Dannyrerun]

my favorite commercial! I actually bought a used car from Keyes! back in 1973. I was a 1970 Datsun 2000, the last year they made that model, and the first year they made the 240Z. Nice car, nice commercial, (actually, nice looking girls)

[JacobMexi]

If you know this song, you might be a southern Californian.

[back1879]

BARBARA ANN

[roverton67]

I like this commercial. I liked it the first time I saw it. I liked the song and the "hot-itity" of the women. To bad you could not work the dance song "Feel Like Signin" into a commercial for Budget. Some segments would disect well. Budget Car Rental is making tepid step back into the market.

[shoopoopie1]

haha! gay!