TasTV news promo 1994

I swear they're all on prozac.

Category:

Entertainment

Tags:

• TasTV
• news
• 1990s
• 1994

[Jezza46]

Btw, I did research all that stuff up on microfilm at the city library here in Launceston lol.

[Jezza46]

Nowadays, WIN doesn't organise public events here in Launceston anymore, which means in a sense, they have lost the local mojo, and Southern Cross are more popular here now, partly because they organise more public events around Tasmania.

[Jezza46]

And that's a lesson to TV people that if a TV station doesn't organise events that the public can join in on, no matter what the event is, it affects the public relations, which here in Tassie, also means it affects the ratings. TAS TV back in '94 gave so much publicity to the aggregation of their station that they became a ratings power in Tasmania for the first few years since the aggregation and after they got taken over by WIN.

[Jezza46]

Southern Cross on the other hand were celebrating aggregation with private functions for clients and staff. No real publicity about it. Certainly the Southern Cross aggregation to Hobart wasn't as big news for The Mercury as TAS TV's aggregation to the North was to The Examiner. Not by any stretch of the imagination.

The only Seven personality that really contributed was Andrew Denton, who opened Southern Cross' transmission to the South by pulling the switch and turning on the lights.

[Jezza46]

TAS TV also organised public tours on the open day of their new Launceston and Burnie studios. The presenter of the new Junior Devils program Rachel Wilkins and Bert Taylor from Taylor's Tasmania were at the Burnie Open Day.

The special guests at the Launceston Open Day were Jo Beth Taylor who was host of Australia's Funniest Home Video Show at the time, and "two of the hottest cast members of Paradise Beach", Kimberley Joseph (Cassie) and Ingo Rademacher (Sean).

[Jezza46]

TAS TV also got exclusive access to trains on aggregation day to transport local personalities to Launceston as part of the celebrations.

The train that left from Hobart included Craig and Boss Poss from Cartoon Company, Tom Payne, Wendy Kennedy, and, heaven forbid, Tim "Radar" Franklin who presented TAS TV's lifestyle 'infotorial' programs.

The train that left from Wynyard included Humphrey B Bear, and Filthy Fi and Paul Franklin from TAS TV's then new rock video show, Big Music Soup.

[Jezza46]

Plus it was promoting how Tasmanian advertisers were seeing the benefits of using TAS TV's hugely successful Tasmania Today, co-hosted at the time by Alister Matheson and Wendy Kennedy (at 0:14) to promote their products since the show's launch in 1990.

[Jezza46]

It also had an article in there how, in the first week of aggregation, Nine's TODAY show would be getting more than a million Australians to wake up to Tasmania's most beautiful locations. This included doing the show from Freycinet Peninsula on the East Coast on Monday, broadcasting from Sheffield on Tuesday, travelling to Stanley on Wednesday, Strahan on Thursday, and the famous Huon River on Friday.

[Jezza46]

TAS TV had four pages of cross-promotion splattered in The Examiner newspaper on aggregation day promoting what programming will be in store for TAS TV viewers in Northern Tasmania, whether it'd be local programming, or Nine programming from Australia and overseas, and who's on the TAS TV news team. But there's more!

[Jezza46]

It was obvious back in 1994 just before aggregation that TAS TV really wanted the mega publicity lots more than the Southern Cross Network, who were, um, how should I put it, keeping a low profile on the big milestone in Tasmanian television.