Philip Kotler on marketing in times of economic uncertainty

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Uploaded by on Sep 12, 2009

The Business Voice (http://www.bvo.com)

During this time of economic turbulence, why is it important for a company to view it as both an opportunity and a danger?

Why is it a bad idea to cut costs across the board?

Stop cutting the budget that creates your sales!

Learn how to measure the marketing spend with non-direct marketing!

What should companies do during a financial meltdown like we are going through now?

Philip advocates preparing for different scenarios - find out how to disaster plan!

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Education

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  • disaster planning is a good term....

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  • @thegreatgarry

    Absolutely.

  • Agree Gary. Smart guy Kotler

    Dara Bell

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