Why The Donate Button Isn't Enough: Designing program-centric appeals online

http://www.causecast.org

"The Donate Button assumes your users are ready to give and just need to know where to go. What about your site visitors who are just browsing, or arent ready to commit to a lifelong relationship with your organization? Learn how to engage visitors, lead them to learn more and motive them to move from gathering information to giving by attending our session on effectively developing contextual appeals tied to your organization's fabulous work.

Speakers: • Stephen Love, Northridge Interactive • Mark Rovner, Sea Change Strategies • Amanda Heidtke, Trout Unlimited • Farra Trompeter, Big Duck • JoMarie Hoholik, Northridge Interactive
Takeaways:

1. Messaging for diverse donors and potential donors
2. Hallmarks of a great online appeal
3. Tying it all together: Working with other ecommunications and offline communications
4. Real world examples and takeaway tip sheet

Category:

Nonprofits & Activism

Tags:

• causecast
• nten
• ntc
• 2009
• san francisco
• donation
• charity
• nonprofit
• campaign
• fundraising
• lecture
• economy
• technology
• tutorial
• analysis
• how to
• nonprofit donation
• donation campaign
• donation how to
• social network how to