Paul Bennett: Design is in the details

http://www.ted.com Showing a series of inspiring, unusual and playful products, British branding and design guru Paul Bennett explains that design doesn't have to be about grand gestures, but can solve small, universal and overlooked problems.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

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Science & Technology

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• Paul
• Bennett
• ted
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• design
• Ideo

[MauriceFlower]

My comment...

A speaker tells his audience, "We've all heard the phrase, 'Nobody's perfect.' But I keep looking for that perfect person. Is there anyone here who's perfect? If so, just raise your hand."

No one raises their hand at first, but then he notices a middle-aged man in the back waving his hand. "Great!" he says, "We've finally found the perfect person. Tell me sir, are you really perfect?"

"No, no, no," says the man, "I'm raising my hand for my wife's first husband."

[AmpdMedia]

Wow.  What's really amazing is that this method of looking for solutions can be applied to just about any organization looking to meet the needs of its clients. Awesome.

[Valca000]

@joelet123 I cannot accept the fact that TED has a 5 X lower resolution than god damn MichellePhan and a whole of Kitty videos. If TED is going to compete and spread ideas then it should spare no effort.

[joelet123]

@Shadowstray i do that when i'm busy and cant hold the bag and i have seen enough people doing that

[joelet123]

@uszky no i dont think so

atleast the mind will feel lil more comfortable

[joelet123]

@Valca000 be thankful that you dint happen to belong to the cave men generation

[joelet123]

simple yet elegant presentation.i want this guy to do my project reports

[Valca000]

240 fcking p???  c'mon ted.... c'mon....

[apexxxx10]

@wiredgeese Edward DeBono. It's not old hat is it? This was long before the internet.

DeBono. Maybe even before the fax machine.

John 'Wired' Lindgren

Bangkok

[apexxxx10]

At 07:10 "Spinal procedure" it's called spinal tap! Like the fictional heavy metal band.Dr John K. Lindgren Carsanook Kingdom of Bangkok

[PresidentUzi]

Count how many times he says "sort of".

[miuzu2u]

I've had the pleasure to sit with Paul Bennett and indulge in some juicy visionary discussion. I love this man's vision. I wish we had been able to work together!