Long Live the Resistance - The Musical

The good news is that there are now vaccines and ways to prevent it. But hardly anyone is aware of the fact.
The Spanish music radio station (40 Principales) and ADESAM (Women Health Development Association) wanted an awareness campaign to deliver and spread this information.
We decided to transmit our message optimistically and using a universal language: Music.
To engage our public we created and premiered: LONG LIVE THE RESISTANCE: The Musical.
An actual musical that in reality is a live performance advertising campaign with singing and dancing.
An upbeat portrayal of the fight against the disease that both informs and instructs.
The campaign began on April 27th, with the premiere of the Musical in the Teatro Coliseum, Madrid.
More than 12,000 people attended the musical.
More than 9,000 visited the information trailer.
All of the leading national TV news programs echoed the event.
The earned publicity value was estimated to be more than €731,726.62.
150.897 visits to the web.
And most importantly, the willingness of women to receive the vaccination increased 357% after the campaign.

Category:

Science & Technology

Tags:

• Adesam
• 40 Principales
• Shackleton
• Long Live the Resistance
• The Musical
• Cervical Cancer
• virus
• vaccine
• prevention
• health
• VPH
• gynaecologist
• Spain