1 March 2008, Dubai -- Sharla Musaibih is a pioneer. She responded to the plight of Middle Eastern homeless and violated women at a time when no one else was. She realized that abused women had no-one to turn to and nowhere to go. Sharla managed to rent a villa, rustle up some funds from a couple of garage sales and establish what was then to become one of the few if not only women's shelters in the UAE. The City or better known as the villa has become a place of respite for those abused, violated and abandoned. It is 7 years later since Sharla's City of Hope first opened its doors to the needy. And since then literally hundreds of victims of trafficking and abusive relationships have passed through benefiting from the shelter's security but also receiving support and counsel given to them within these walls.
Freelance director Sofia De Fay met Sharla and was instantly touched by her efforts and the importance of her work and felt the need to raise awareness for her cause. Sofia brought freelance producer Reim El Houni on board and together they began the journey to create a corporate and social responsibility TV commercial that would help shed some light on the City of Hope and Sharla's great work.
Plans for this TVC have been in the pipeline since October last year and finally came together over a ten day period in February 2008. With a generous donation from established property developer Credo Investments, the team was armed and ready to press ahead.
With the support of Filmquip Media who donated over 35,000 AED of equipment, Kodak Cinelabs Dubai who supported the cause by donating film stock and lab services, the editing skills and facilities of Déjà vu, audio and sound design from Creative Kingdom and many other generous acts from companies and freelancers within the industry including Pro Action Media, Scorpion Productions, M3D Production, art director Giovanni Ravagnani, make up artist Donatella Novelo and hair stylist Nikki Cox, the production finally came together.
The TVC follows a concept created by Sofia De Fay which tries to make viewers understand how it feels to be a victim. The commercial is abstract and does not show or display women being beaten or hurt, rather it is thought provoking and suggests violence, alienation and destruction in the imagery. The aim is to have the TVC flighted over the month of March which is dedicated to the awareness of empowering women starting with International Womens' day on the 8th March.
Of course domestic violence is not limited to Muslim societies. Women all over the world need to take up the cause of their own dignity and be international about it. Womens' liberation groups need to join forces and support campaigns in each other's societies to educate men. Violence against girls and women is a universal problem, a crime against humanity.
soros250 2 weeks ago
It's so funny watching religious zealots proclaiming other people of ignorance... you are the ignorant ones for following religions
Hunterbgpz 5 months ago
quran teaches muslims to kill, discriminate and treat harshly non-muslims. surah 9:5 kill the unbeliever and surah9:14 Fight disbelievers who are near you, and let them see the harshness in you surah98:6 Unbeliever are the vilest creatures. MUHAMMAD WAS PEDOPHILE he had SEX with aisha at the age of 9. Leaving islam is death penalty in islamic countries. no freedom of speech & religion; no equality of non-muslims & muslims; men & women. ISLAM is SATANIC Religion. READ QURAN & HADITH FOR YOURSELF
stargateanubis 7 months ago
shut up ignornant abcnana 100 no one should be treated in human
Tayzi5 1 year ago
o now why where u hiding rape in the bible from us?
4) Laws of Rape ? (Deuteronomy 22:28-29 NLT) If a man is caught in the act of raping a young woman who is not engaged, he must pay fifty pieces of silver to
her father. Then he must marry the young woman because he violated her, and he will never be allowed to divorce her.
[SO THE RAPIST GETS THE GIRL, FATHER GETS MONEY, & WAT DOES VICTIM OF RAPE GETS]{NOW SHE HAS TO LIVE WITH HER RAPIEST FOR ALL HER LIFE}
WHAT A JUSTICE IN BIBLE
abcnana100 2 years ago
WHEN MEN MARRY AND AFTER FUCK DON'T LIKE HER WHAT SHOULD HE DO
Deuteronomy 22:13 If any man take a wife, and go in unto her, and hate her,{JUST SAY SHE IS NOT VIRGIN}
Deuteronomy 22:15 Then shall the father of the damsel, and her mother, take and bring forth the tokens of the damsel's virginity unto the elders of the city
in the gate:{SO THE FATHER PRADE HER GARMENTS IN WHOLE CITY}[HOW SHAMFUL FOR POOR GIRL]
abcnana100 2 years ago
STONING OF GIRL{HOUNER KILLING IN BIBLE}
Deuteronomy 22:21 Then they shall bring out the damsel to the door of her father's house, and the men of her city shall stone her with stones that she die:
because she hath wrought folly in Israel, to play the whore in her father's house: so shalt thou put evil away from among you.
abcnana100 2 years ago
MEN CAN SELL HIS DOUGHTER AS SLAVE
Exodus 21:7 And if a man sell his daughter to be a SLAVE, she shall not go FREE as the menservants do.
Exodus 21:8 If she please not her master, who hath betrothed her to himself, then shall he let her be redeemed: to sell her unto a strange nation he shall
have no power, seeing he hath dealt deceitfully with her.
{GUSS WHAT}[IF SHE DOSN'T PLEASE HER MASTER HE CAN RESELL HER TO A STRANGE NATION]
abcnana100 2 years ago
HONOUR KILLING IN BIBLE
Leviticus 21:9 And the daughter of any priest, if she profane herself by playing the whore, she profaneth her father: she shall be burnt with fire.
{SO BURNT HER ALIVE} WHAOOO
abcnana100 2 years ago
all thease pictures could be in europe also look up womens refuges , brothels, abused wives the only difference isthe clothing
oo446611 3 years ago