The Urgency of Customer Engagement

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Uploaded by on Jan 27, 2009

1to1 Podcast
Customer engagement is a real buzzword these days. But in order for it to make a real impact it's got to be properly defined and a strategy must be put in place with measurable goals. Martha Rogers, Ph.D. discusses meeting the engagement challenge with Luc Bondar, vice president of loyalty at Carlson Marketing

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