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Busting the Mehrabian Myth

Can words really account for only 7 percent of the meaning of a spoken message? This short video animation puts 'Mehrabian's rule' under the magnifying glass and shows why it can't be true. http://...  
 
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This is a video response to Nonverbal Communication
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megahoed (4 weeks ago) Show Hide
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The premise is interesting however I have found the 90% thing to be true.

However is it not really about communication, as it is about liking somebody, which is far more important in sales.

that's why salesmen are so boastful, always. You can talk complete crap and still sell products, because your non-verbal communication is excellent
KaizenTraining (1 month ago) Show Hide
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lovely video! well done x
stemdocent (1 month ago) Show Hide
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:-)
McConsumer (1 month ago) Show Hide
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I agree with you, but delivery CAN make or break a presentation.
LiberatiRex (1 month ago) Show Hide
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This is absolutely right; but it really depends upon the context and type of message. I think that this debate in itself is redundant; analysis can only really be done reliably on a sentence by sentence basis; it is a failing attempt to quantify something which is inherently qualitative.
wobinidan (2 months ago) Show Hide
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Yeah, because an ANIMATION of a guy mumbling absolutely represents real human discourse.

You may or may not have a point, but this is a total strawman argument.
CreativityWorks (2 months ago) Show Hide
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Interesting how, despite our not being able to see or hear you, your words succeed in conveying your feelings about our animation...I think you may have helped us make our point!
spleenblender (2 months ago) Show Hide
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Not fair to accuse science as the reason why such fallacies are propagated.
CreativityWorks (2 months ago) Show Hide
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Our video is solidly pro-science. Its target is people who misquote scientific findings without first bothering to study and understand them. Professor Mehrabian was interviewed on BBC radio a few weeks after we posted our video, and he was asked, "whether 93% of communication is nonverbal?" He answered, "absolutely not. And whenever I hear that misquote of my findings I cringe because it should be obvious to anybody who would use any amount of common sense that that's not a correct statement!"
Claustral (2 months ago) Show Hide
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At least twice in the last year I've heard this myth presented as truth by consultants. The myth is out there - it needs rebutting no matter how this misinterpretation arose.

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