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Startup Tips: iFundie on Defining Your Ideal Customer

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Uploaded by on Apr 26, 2011

You might already have an idea of who your business's best customer is — but will that notion survive first contact with reality? Steven Otu, a cofounder of entertainment-financing site iFundie.com, discusses how the person you think would be your ideal customer might not always be so — and how to shift your strategy to make sure you're targeting the right people.

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Entertainment

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