Green Done Right Ep. 7

DBG, working with consumer packaged goods giant Kimberly-Clark and their Chicago-based agency, Mindshare, launched Green Done Right, a 10-part webisodic branded content series that focused on sustainable living. The goal of the campaign was to create broad awareness of Kimberly Clark's brand of recyclable paper products, Scott Naturals solutions, and create appeal among environmentally-concerned shoppers. By effectively positioning the campaign on The DBG Network, Green Done Right garnered almost 20.5 MM views.

Category:

Howto & Style

Tags:

• Scott's
• Tissue
• Green
• Done
• Right
• Kahi
• Lee
• DBG
• Digital
• Broadcasting
• Group
• Interior
• Design
• home
• improvement
• toilet
• paper