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The Great SEMPO Debate NYC

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Uploaded by on Jun 19, 2008

Marc Engelsman from DBE participated in the SEMPO NY Working Group's debate on who is better equipped to manage SEM - an in-house team or an agency. Other participants included Noah Elkin of Steakmedia, Frank Watson of Kangamurra Media, and Kevin Lee of DidIt on the agency side of the debate with Marc, and Ulli Meunker of BusinessWeek, Mark Yokoyama of ePromos, Roman Godzich from the AMA and Mike Levin on the in-house side.

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