Where The Party's At

An original music video for the song 'Where The Party's At' by Tonite Only. One of the first meta music-videos. Exploring capitalism in the 1980s and consequently throughout time. "material girls journey through capitalism"

It was created as a major work for final year. Here is the beginning of the reflection statement if you'd like to know more:

Where the Partys At is a video shot in animation and live-action that pays homage to and is a deconstruction of the music-video genre. Through the use of pastiche and cultural juxtaposition the film explores the dominant and powerful cultural force of capitalism. I want to explore the commodification of image and idea and the way in which art, imagination and ideology are impotent in the face of this economic system. In showing the hyper-reality of modern life, I aim to show that this preoccupation with surface, aesthetics, gloss and superficiality betrays the darkness that spawns it, namely, the capitalist machine.
I chose to set my film in 1980s era for two reasons. Firstly, the 1980s can be recognised and characterised as an era of hedonism, success, transgression, narcissism, yuppiedom, superficiality and excess. These elements can be linked to capitalisms enabling of rising consumption and increasing personal capital for the wealthy few. Secondly, this era was chosen because of its distinctive aesthetic, particularly the representations of gloss, glamour, glitz that symbolised access to personal wealth. Modern audiences are familiar with this representation of the time period. Indeed, there is almost nostalgia, particularly among youth, towards this era because of its unique look and it has been appropriated into contemporary youth culture. As Iain Shedden writes, the 1980s was decade of style-over-substance, but all the same it refuses to die. By the last scene of the film I want audiences to realise that the world of the 1980s is still very much the world we inhabit today. I hope my audience feels disturbed by the images that are presented to them and I want them to acknowledge the ultimately oppressive and all-consuming nature of capitalism.
It is my intention that my film has broad, popular appeal. I want my film to be accessible to a young, pop-culturally literate MTV generation. I hope my audience is entertained firstly, and are then drawn in to consider the more serious message. As they identify with the individual Material Girl when she is drawn into the hyper real MTV world, they are to see themselves represented in the girl; part of a media-saturated society that is governed by the dictates of capitalism via the omnipresent television.

Category:

Music

Tags:

• where
• the
• pary's
• at
• tonite
• only
• music
• video
• sam
• la
• more
• guy
• verge
• wallace
• mtv
• meta
• back
• to
• 80's
• eighties
• 1980
• aqua
• take
• on
• me
• aha

[senojnomis]

wowza's this is my favourite guy, it's crazy good

[vdubfilms]

Haha thanks sim im glad

[sexycooljulesverne]

tl;dr

[awesomeawesomeawesom]

awesome!!!!