Benedict Stanberry on Strategic Healthcare Marketing

A practical four-day course which will develop your insight into the healthcare marketplace, the needs and wants of the sector and the behaviour of your consumers and competitors. You will develop a compelling strategic marketing plan based on appropriate segmentation of your target market, which will position you at the forefront of your customers' minds.

Category:

People & Blogs

Tags:

• marketing
• marketplace
• competition
• health care
• clinic
• hospital
• marketing plans
• patient needs
• marketing strategy
• consumer insights
• buyer behaviour
• purchasing decisions
• pricing
• customer service
• campaigns
• advertising
• relationship marketing
• CRM