9 Catalyst Investors Digital Media Panel: Training Editors

George Fox of Advantage Business Media describes the process of having formerly print editors understand how to use syndicated media as well as user-produced media. George then turns to the challenge of convincing editors that in addition to editing content, editors are also responsible for driving traffic to the web site. He mentions using smarter headlines and in general hyping a subject in order to attract attention. I read this and think that basically editors need to be PR people as well. This however is no different from an evening newscast teasing viewers with an upcoming story after the commercial break.

Category:

News & Politics

Tags:

• Catalyst Investors
• George Fox
• Advantage Business Media
• Editors