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Oracle's Steve Fearon on Social CRM in EMEA

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Uploaded by on Oct 22, 2008

Steve Fearon, Oracle's Vice President for CRM On Demand and CRM Sales Development in EMEA, outlines what customers across Europe, the Middle East and Africa are looking for from their CRM systems and how Oracle's Social CRM tools address these requirements.

He provides his perspective on how Web 2.0 technologies have shown the way for businesses to more successfully engage with their customers.

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