PAUL:Ok so this ad needs to be Iconic and Vibrant, with Cut-through.
ROB:Yeah, cut-through
PAUL:Iconic vibrant cut-through hmmm
ROB:Hmm
PAUL:Hmm
PAUL:Are you thinking what Im thinking?
ROB:Giant white horses crashing through the surf?
PAUL:Bingo.
ANNCR: Maybe youve got a winner.
ROB:This is gonna be the best dog food ad ever.
ANNCR:Maybe youve just got a previous winner.
See for yourself on adsoftheworld.com
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