Mary Junck Research Colloquium
UNC School of Journalism and Mass Communication
Nov. 4, 2010
Linda Cameron
Professor
Department of Psychology
University of North Carolina at Chapel Hill
"Imagery and Self-Regulation Processes: Implications for Health Communications "
Within the health domain, one of the fundamental challenges is to develop communication and intervention strategies that will motivate individuals to engage in protective behaviors. In this talk, I will review advances in self-regulation theory and research on how imagery and affective arousal influence health information processing ...
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