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Linda Cameron, Mary Junck Research Colloquium

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Uploaded by on Nov 18, 2010

Mary Junck Research Colloquium
UNC School of Journalism and Mass Communication
Nov. 4, 2010

Linda Cameron
Professor
Department of Psychology
University of North Carolina at Chapel Hill

"Imagery and Self-Regulation Processes: Implications for Health Communications "
Within the health domain, one of the fundamental challenges is to develop communication and intervention strategies that will motivate individuals to engage in protective behaviors. In this talk, I will review advances in self-regulation theory and research on how imagery and affective arousal influence health information processing ...

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