How mobile marketing has evolved from a truck pulling a rotating sign a great brand amplifier

Here's another all-too-short session with a knowledgeable person in mobile -- this time it is Phil Barrett now Senior Director Digital Marketing at handset maker RIM (Phil was with BStreet Communications at the time of this interview). Phil discusses the need to move into mobile as a brand, the need to target effectively and the need to create awareness through traditional channels in order to succeed.

Enjoy!

Category:

Science & Technology

Tags:

• marketing mix
• Mobile Advertising
• mobile innovation week
• Mobile Marketing
• Phil Barrett
• Research in Motion
• RIM
• Rob Woodbridge
• UNTETHER.tv