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Does the CEO Understand SEO?

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Uploaded by on Apr 1, 2009

Amanda Watlington chats with WebProNews at SES New York about the importance of being able to bridge the understanding gaps with upper management in terms of online marketing and SEO. Approximately half of all online marketing spending is being used on search. As a result, Amanda says that conferences within the SEO industry are seeing more attendance from C-level executives and entrepreneurs.

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