Not All Impressions are Good, Especially on Mobile

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  Entertainment

[Scan Power]

This isn't new Gary V; take browser ads that prevent me from clicking and make me search for a close button (YAHOO), or sites that make the layout move up and down as ads open and close making it impossible to read (ESPN). Brands that use ads like that are hurting themselves.

[Gary Vaynerchuk]

mobile being the 1st screen is what makes it new, different experience on mobile and mobile is the game

[valfitness]

can you please not upload crappy quality? =) You are Gary V for crying out loud

[Gary Vaynerchuk]

I dont care about the quality, I had a phone handy and WENT, I needed to talk about it WHEN it was "there"

[Mark Tomlinson]

Gary - the debate you are encouraging has been raging for centuries in academic research. Quantitative vs. Qualitative. Let's be sure to keep free from the mud in those traditional trenches.

[Alison Meeks]

Better they got him to rant about a well placed well designed piece that would endear him to the brand rather than "I'll never buy it" rant. IMO

[Alison Meeks]

Right on!

[Maui Maid Teriyaki]

Keep going Gary! Thanks for the message!

[Dez Futak]

I agree Luis - I'm in the UK & when I went to two major newspapers, they had unskippable pre-roll ads that had NOTHING to do with the content I was about to watch. So, I navigated away and found the videos elsewhere, where I CAN skip ads. Obviously the main news channels have relationships with advertisers "Look how many impressions we can get for your ads!" BUT, it's a long-term LOSE-LOSE because for the 0.1% of people who DO click through, the other 99.9% have a BAD ASSOCIATION with that brand

[Dez Futak]

Click-through & conversion rate.

[Dez Futak]

Here's what's different about "now" compared to "then" => "then", it was OK to be top-of-mind even when it was bad news ("Hey, they're talking about me")....but now, the consumer-connected world has DOZENS of competitors to choose from. Enough of a bad reputation spread wide enough leads to the decline and eventual downfall of big brands who stubbornly set their jaw in the face of people voting with their wallets.

[John Lawson]

You Gary, what up man...dude I 100% agree with you on "context and the impression" part (the second 1/2 of this vid)

I might disagree with the 1st half of this video cause that is personal to you. HOWEVER the fact that you remembered the brand (Samsung) from that impression could be argument that the ad worked! LOL

WTF right now Samsung just got Gary V to rant about their commercial...LMAO ...WINNING!!!

LOL...peace dude, I'm outty.

[jaketextor]

Audio too quiet. Had to strain to hear! Good point though!