http://bit.ly/bhHlgB - BJ Fogg, PhD, Director of Stanford University's Persuasive Technology Lab, talks with us at ReelSEO.com about the opportunities and challenges that exist with creating successful video for e-commerce. BJ Fogg also talks a bit about the misguided notion that a effective internet video must go "viral" to be successful. BJ tells us that it is most important to first understand the psychological models for changing visitors' (or customers') behavior.
Link to this comment:
All Comments (0)