Credit cards can put people deep in debt and can become a burden instead of making life more comfortable for consumers. The result of having two, three or more credit cards is that people lose oversight over their expenses.
The theft of the credit cards in our video does not stand for a criminal act but for a symbolic meaning of a salvation from debts.
In the end we create a dollar sign of creditcards which stands for cash money & frugality. Paired with the ironic atmosphere, we want to convince our audience that saving is important to prevent the burden of carrying debt. Less sorrows make life more fun.
We want to change people`s mindset and make them aware that saving is a better option than spending without limits.
If our viewers plan their next shopping tour, walk to the cashier and suddenly start smiling because they remember our video and its message, we have reached our aim.
Music:
The Zutons - Valerie (Sony Music Entertainment)
me likey ;-)
ngtra 2 years ago