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J.C. Penney Unveils New Designer Exclusive

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Uploaded by on Jul 25, 2008

U.S. retailers are pulling out all stops to lure back-to-school shoppers. Andria Cheng speaks to Ken Hicks, president and chief merchandising officer of J.C. Penney about Fabulosity, designed by Kimora Lee Simmons. (July 25)

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Howto & Style

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  • jcpenny has needed to step up for a while now so it's good that they have new things and new brands

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