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Oct 14 - Apple Notebook Event 2008 - New way to build - 2/6

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Uploaded by on Oct 14, 2008

Apple CEO Steve Jobs introduces the new notebook lineup of Apple. Jonathan Ive talks about how Apple designs and builds notebooks. He continues with the new manufacturing system to build the new notebooks out of a single aluminum body.

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  • Ive's head is shiny. The man is a genius.

  • WOW that jonny guy has a REALLY, shinny head XD

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  • @ther3volver As shiny as aluminum. This might be the reason why that metal is this favourite material.

  • esse notebook e muito feio

    

  • aluminium

  • Love the way that he says aluminum

  • aluminum is a poor choice of notebook material. Hell even plastic is more durable. and plastic cracks. no dents. the best laptop material by FAR, is carbon fiber plastic composites. GE should develop a way to mass produce composite notebooks. they use composites in their jet engine fan blades.

  • @ther3volver eh, wherner von braun > steve jobs.

  • I think the biggest inspiration of Jony Ive when he's designing Apple products is his head.

  • i love how at 1:30 hes saying how thin and light the macbook pro is when a few months back they introduces the macbook air . lol

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