1994 Comedian / Writer SHANE CALDWELL shines as Pastor Lawrence Fecalson of the Hard Rock Tabernacle, displaying the sinful ways of HRC souvenirs. The irony with this spot was that it played as the last video of the night at the HRC in Tokyo, at which time everyone watched the video and then ran to buy the (pagan idol) HRC bear.
Back in the mid 1990's STEVE ROUTHIER, Hard Rock Cafe VP of Memorabilia asked Nashville music video producer/director STEVE BOYLE to come up with a series of Anti-Commercial Commercials for Hard Rock Cafe to play in-house within the new global HRC music video channel they both created. The commercials the Steve's produced won a number of international film festival awards and was the start of the anti-commercial concept later adopted by MTV and ESPN.
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