Specsavers 'Spermsavers'

You may remember this hugely successful spot for Specsavers directed by Henry Sheldon and released earlier in the year to critical acclaim, including Ad of The Week from The Reel.

Well the praise continues; we were very pleased this week when it picked up a Gold award for Best TV /Cinema and a Silver award for Best Viral at The 2010 Cream Awards.

Adopted Films' dynamic duo, Henry Sheldon and Alex Honnor created this much loved spot for Specsavers to commemorate their 25th anniversary. Animated by Cinewessex's Nick Frampton, the film follows a short-sighted sperm in its failed (but nonetheless persistent) attempts to penetrate an ovum and then the Specsavers' logo.

Category:

Film & Animation

Tags:

• Specsavers
• Spermsavers
• viral
• Adopted Films
• commercial
• ad