1958 EDSEL CAR COMMERCIAL

Lengthy "live" television commercial introducing various model's of the Ford Motor Company's most notorious "disaster", The Edsel.

Manufactured and marketed during the 1958, 1959, and 1960 model years. The Edsel never gained popularity with contemporary American car buyers and sold poorly. Consequently, the Ford Motor Company lost millions of dollars on the Edsel's development, manufacture, and marketing.

In its first model year (1958), 63,110 Edsels were sold in the United States; an additional 4,935 units were sold in Canada. Though below expectations, this nevertheless represented the second-largest launch for any new car brand to date,

Ford announced the end of the Edsel program on Thursday, November 19, 1959. However, production continued until late in November, with the final tally at 2,846 1960 models. Total sales for the three years were approximately 84,000, less than half the company's projected break-even point. The company lost $350 million ($2.45 billion in 2009 values) on the venture.[1] Only 118,287 Edsels were built, including 7,440 produced in Ontario,

Category:

Film & Animation

Tags:

• retro
• tv
• television
• commercial
• ad
• advertising
• auto
• automobile
• car
• cars
• Ford
• 1950s
• sales
• marketing