Jay Greene - Author of 'Design is How it Works'

Jay Greene, BusinessWeek's Seattle bureau chief for ten years, has chronicled the rise and fall of corporations for more than two decades. One thing he's learned along the way is that companies that don't build lasting bonds with their customers are the ones mostly likely to become irrelevant. His new book, Design Is How It Works, shows how some of the world's smartest companies have used design to create more than just beautiful products. They've used great design to breed loyal customers who help propel those companies ahead of their competition.

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