Doctors Without Borders/MSF event Stockholm

Background

Every year, 5 million children die due to malnutrition. However, we don't here or read about it because it happens every day. This forgotten catastrophe has no news value. Consequently, very few people know how "inexpensive" it is to save a life.

Brief: Put malnutrition on the agenda, make people contribute and strengthen the brand of Médecins Sans Frontièrs in Sweden.

Solution
Since people tend to close their eyes and ears when they see or hear about starving children, we needed something different. During one week over 1300 child coffins were spread around Stockholm. They were placed both in obvious and on unexpected places. Every coffin had the message "Save a life, text a coffin away".

The effect of seeing a child coffin in your everyday environment was immediate. The PR and the monetary goals were reached within two hours.

As people donated money with their cell phones, the coffins were removed from the streets one by one. The people of Stockholm could literally see that they were saving lives.

Creatives: Adam Reuterskiold, Mårten Hedbom

Category:

Nonprofits & Activism

Tags:

• MSF
• doctors
• without
• borders
• saatchi
• stockholm
• advertising
• case
• study
• PR
• event
• guerilla
• non
• profit
• africa

[SuperMegan34]

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