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FrieslandCampina route2020: interview with Kees Wantenaar (Board Chairman)

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Uploaded by on Jun 24, 2010

Dairy multinational Royal FrieslandCampina, which has its own production plants in 24 countries and markets its products in more than 100 countries, has announced its new strategic plans and priorities for the coming decade. The new strategy envisages growth in dairy based beverages, branded cheeses and infant & toddler nutrition ingredients. These growth targets apply both to new and existing markets in Europe, Asia and Africa. The company also wants to grow in Europe through the sale of dairy products for the catering, bakery and professional kitchen (food service). FrieslandCampina is working to further improve its ingredients product range for the food industry by responding to the specific wishes of its clients. The company also wants to improve energy efficiency throughout the dairy chain and reduce associated greenhouse gas emissions. The new strategy will therefore add extra value to the milk supplied by FrieslandCampina's member farmers.

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