Social Media Case Study: Six Flags Tournament of Thrills on Facebook

http://facebook.com/sixflags

The Tournament of Thrills is a social media project that I have been deeply involved in developing and managing from inception to execution.

OBJECTIVE / TARGET
Six Flags wanted to build its social media presence and get young fans (ages 13 24) excited again about the thrilling roller coasters in each of its 14 parks.

SOLUTION
Fans of Six Flags are as passionate about their hometown coasters as they are about their hometown sports teams. Enter the Six Flags Tournament of Thrills, a campaign that unfolded for 15 weeks from Memorial Day to Labor Day.
Every week, two Six Flags coasters went head-to-head in a bracketed tournament. The winning coaster would be named the Holy Rail.

Fans could vote once per week on Facebook using a custom application. After voting, they could proclaim their support to the world and find out which coaster their friends voted for.

Every coaster got a week in the spotlight. Six Flags regularly posted photos, on-ride videos, quotes, and amazing facts to stoke the excitement. And local parks jumped into the fray with posters, music videos, local news coverage, and voting stations set up inside the park.

RESULTS
More than 54,000 unique voters cast over 85,000 votes over the course of the tournament. The number of fans on the Six Flags page on Facebook more than doubled to 373,000. In addition to votes, the page on Facebook received over 50,000 interactions (such as comments and wall posts) from passionate fans.

And like any good tournament, this one was full of ups, downs and inversions. In the final round, a little-known wooden coaster from Montreal, Le Monstre, upset Los Angeles X2 to be named the Holy Rail, 71% — 29%.

Category:

Entertainment

Tags:

• social media
• facebook
• six flags
• tournament of thrills
• march madness
• le monstre
• roller coasters
• theme parks
• thrill rides
• marketing
• WOM
• word of mouth marketing
• advertising
• interactive

[gabbyguru59tS]

Summer"".:"Offers`"::'Sites:`:­..

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[ZenoxDemin]

Monstre all the way tabarnak!!!